Using Mobiz for your SMB clients
We live on our phones.There are over 6.6 billion smartphone users in 2022, and the average person checks their phone 160 times a day.
If you’re a marketing agency, getting your clients to embrace mobile marketing is likely to be a major consideration. Here’s how to best use SMS marketing as an agency for your small and medium-sized business (SMB) clients.
Why offer managed SMS services?
SMS marketing stats are impressive. Text marketing messages have a whopping 98% open rate, among the best customer engagement rates of any marketing medium.
And there are other benefits too:
• It’s trackable, so you can get detailed analytics and show your value to your clients.
• It’s personalizable, so you can send customized, interactive content to your audience.
• It’s delivered immediately, so you can get hundreds of clicks within minutes.
Offering managed SMS services can help you create tremendous value for your SMB clients and help differentiate your agency from your competitors.
Best practices for text message marketing
If you’re just getting started with managed SMS marketing, make sure you understand the basics.
1. Get permission
You should only ever send SMS messages to people who have given you permission. This is especially important as an agency: ignoring SMS etiquette (or spam laws) could negatively affect your clients’ brand and customer loyalty. Get customers on board by offering special offers, discounts, or product updates, and always offer an opt-out option. And, of course, comply with applicable anti-spam laws in your area.
2. Make messages impactful
Amp up the creativity for your texts to avoid opt-outs. You’re aiming for that perfect blend of clever and concise. The more value you can provide for the reader, the better.
3. Personalize your message
Personalization is the key to successful SMS marketing, so carefully target text messages at the individual reading them. Mobiz makes it easy to create unique, personalized landing pages for each of clients’ customers.
Managing clients as an SMS marketing agency
One of the challenges of SMS marketing for agencies is getting your clients on board and enabling them to be involved. Mobiz helps ensure your clients' campaigns are successful with a full library of customizable templates at your fingertips.
Create separate client accounts
Create separate accounts in Mobiz for each of your clients. This allows you to differentiate between campaigns, contacts, and content. It also gives your clients the option to log in and see your massive SMS marketing successes for themselves.
Make your platform expertise an asset
You’re the marketing expert—and Mobiz has your back. Our platform gives you all the features you need to perform at your best for your clients. Detailed audience targeting and segmentation? Check. Hyper-personalization? You bet. Easy-to-use, professional interface? Of course. We give you everything you need to shine.
Enjoy deep data insights
Mobiz provides a suite of detailed analytics to help you understand the results of your campaigns. Use these to optimize conversions for your clients. Send your success metrics to your clients so they know what a superstar you are.
Mobiz for SMS Marketing Agencies
Text message marketing works. Mobiz makes it easy. Check out our pricing plans or get started on your free trial today.