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In a time of email fatigue, as we are bombarded by Covid-19 corporate messaging, communicating with customers via SMS can be far more effective.

As the world starts to emerge from under the shadow of Covid-19 and economic activity resumes at a meaningful level, a few things will set the companies apart that survive and go on to thrive from those that don’t.

Exploring the impact of the Covid-19 pandemic on businesses, how they prepared for lockdown and its impacts on operations and employees, as well as lessons learned that we can take into the post-Covid-19 era.‍

By 2022, mobile data traffic is expected to reach 77.5 exabytes per month, globally. And even though mobile phones are part of our taken-for-granted world, the Covid-19 pandemic has put mobile phone usage on an upwards trajectory.

South African SMS marketing platform Mobiz could very well be the next big disruptor in the digital marketing world. We live in a world where brands are baying for the consumer’s attention using every platform on which their customer base is most active.

South African venture capital firm Kalon Venture Partners today announced a $1 million ($18 million) investment in Mobiz, which it says is one of the fastest-growing smart SMS marketing engagement platforms in SA.

If the country is to have any hope of addressing this critical issue of unemployment, creative ideas are needed. Rehashing past solutions will simply see the joblessness rate continue to worsen.

Over the past few months, there’s been a lot of excitement surrounding the rollout of 5G in SA, with the country’s first 5G network going live in September. While some of the buzz is warranted, the new-generation technology will have a limited impact on the typical South African mobile user.

Without similar budgets and resources, small and medium-sized enterprises (SMEs) have traditionally found the going a little tougher. But, thanks to advancements in technology, SMEs can now go toe-to-toe with their bigger counterparts.