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Understanding where technology and marketing meet, your MarTech stack, is one of the best ways to scale your business and transform big data into actionable insights.

One of the most powerful ways to deliver content into the hands of your audience in 2021 is with an SMS, not only because 90% of text messages are read, but because in our fast-paced, day-to-day lives, content that is easy to consume simply makes sense.

Executed correctly, text messages can provide an authentic touchpoint in a space that’s increasingly getting less personal. The beauty of this is that any online business will already have access to customer data and using it effectively will scale your e-commerce ecosystem.

As we approach the festive season, users want brands to understand when they should be approached… and when they shouldn’t. Through content personalization, you’ll be able to connect products or services with the right audience and send the right messages at the right time.

The pandemic has boosted e-commerce sales and people are shopping online more, this means that text message marketing is an essential piece of the personalization puzzle to increase Black Friday and Cyber Monday spend as the holiday shopping commences.

No matter the workplace, in times of uncertainty communication is everything. What’s more is that while we get that using the right tools – and software – is a big part of working remotely (and effectively) without the right staff, these tools won’t get you far…

It’s easy to miss a mail, recycle a flyer and let a phone call go to voice mail. And if you aren’t online at the exact right moment, it’s likely that you’ll miss a social media post too. But with text messages, one way or another, you’re probably going to read it whether the message is opened or seen as a preview on your home screen.

By 2022, mobile data traffic is expected to reach 77.5 exabytes per month, globally. And even though mobile phones are part of our taken-for-granted world, the Covid-19 pandemic has put mobile phone usage on an upwards trajectory.

South African SMS marketing platform Mobiz could very well be the next big disruptor in the digital marketing world. We live in a world where brands are baying for the consumer’s attention using every platform on which their customer base is most active.