One-to-one and SMS marketing, centered around personalized interactions with customers, optimizes marketing efforts and helps build customer loyalty. But how exactly is personalized SMS marketing changing customer engagement? Let’s dive in and find out.

The landing page is the door to your business; therefore, first impressions can make or break the experience for your potential customer. Design and personalize your landing pages so they align with important factors such as your target audiences' industry and location, this can help create a lasting impression, build brand awareness and lead to action.

The success of digital marketing often depends on the customer click-through rate. It hinges on a link that is key to getting customers to take the next step. But a bulk, generic, shortened link doesn’t exactly shout “safe”, does it? For marketers, customer hesitancy to click links can pose a huge threat to the results of their campaigns - #SafeToClick links offer the solution.

In the marketing world, personalization plays a vital role in this mobile-first growth. Although mobile marketing is a relatively new concept, it has been proven to deliver personalized experiences beyond email marketing capabilities, driving potential and existing customers to your business directly from their smartphones.

A cornerstone of any successful mobile marketing strategy is having an engaged list of SMS subscribers. This list of subscribers means you have a dedicated community with whom you can share and communicate with directly. Here are 5 great ways how to get started with building or increasing the contacts in your SMS marketing list.

For Women's Month in South Africa, we asked 4 remarkable women, a few clients, and one of our own staff members, who affect positive change in the industry, to share their career stories. We wanted to hear their perspective on policy and leadership, and how they’re moving things forward for women within their own organisations.

For South African organisations and enterprises wanting to operate in the global market, making the required changes in line with the Act could boost success and widen the net of opportunities. Read the 4 practical steps you can take towards direct marketing compliance.

This new offering is designed to simplify and bolster SMS marketing and help businesses on their journey in creating more meaningful customer experiences. Our easy-to-use, code-free platform makes SMS more accessible and easier to implement for all marketers and SMBs, regardless of skill level.

Creating awareness, building relationships, and sharing useful content are key building blocks that should be in place before you can even start thinking of closing the deal. Incorporating these fundamentals within your strategy is vital in achieving more active and engaged customers.