Marketing today is freakin' tough. We get it. Today, we break down why that is, and ways to simplify while increasing effectiveness.

There's a whole lot of clutter in the digital marketing landscape these days. A whole lot of "you gotta do this, you gotta do that", to be successful. We're here to set the record straight and bring some clarity to the conversation, while also giving you guys a surprise.

An effective SMS marketing campaign delivers messages that convey value and prompt customers to take action, but how can brands ensure this? Let’s look at three easy tips to help create successful text message campaigns and engage with target audiences.

One-to-one and SMS marketing, centered around personalized interactions with customers, optimizes marketing efforts and helps build customer loyalty. But how exactly is personalized SMS marketing changing customer engagement? Let’s dive in and find out.

In the marketing world, personalization plays a vital role in this mobile-first growth. Although mobile marketing is a relatively new concept, it has been proven to deliver personalized experiences beyond email marketing capabilities, driving potential and existing customers to your business directly from their smartphones.

A cornerstone of any successful mobile marketing strategy is having an engaged list of SMS subscribers. This list of subscribers means you have a dedicated community with whom you can share and communicate with directly. Here are 5 great ways how to get started with building or increasing the contacts in your SMS marketing list.

This new offering is designed to simplify and bolster SMS marketing and help businesses on their journey in creating more meaningful customer experiences. Our easy-to-use, code-free platform makes SMS more accessible and easier to implement for all marketers and SMBs, regardless of skill level.

One of the most powerful ways to deliver content into the hands of your audience in 2021 is with an SMS, not only because 90% of text messages are read, but because in our fast-paced, day-to-day lives, content that is easy to consume simply makes sense.

Executed correctly, text messages can provide an authentic touchpoint in a space that’s increasingly getting less personal. The beauty of this is that any online business will already have access to customer data and using it effectively will scale your e-commerce ecosystem.

It’s easy to miss a mail, recycle a flyer and let a phone call go to voice mail. And if you aren’t online at the exact right moment, it’s likely that you’ll miss a social media post too. But with text messages, one way or another, you’re probably going to read it whether the message is opened or seen as a preview on your home screen.

In a time of email fatigue, as we are bombarded by Covid-19 corporate messaging, communicating with customers via SMS can be far more effective.

Exploring the impact of the Covid-19 pandemic on businesses, how they prepared for lockdown and its impacts on operations and employees, as well as lessons learned that we can take into the post-Covid-19 era.‍

South African SMS marketing platform Mobiz could very well be the next big disruptor in the digital marketing world. We live in a world where brands are baying for the consumer’s attention using every platform on which their customer base is most active.

Once bulky devices that were only useful for the odd phone call, cellphones have evolved into powerful pocket computers that allow people to access almost all the information in the world (and watch cat videos to their hearts’ content).

As of 2019, there are an estimated 90-million mobile connections, with smartphone penetration at over 80%. It makes sense then that any business wanting to communicate with South Africans should target their mobile phones.