Marketing today is freakin' tough. We get it. Today, we break down why that is, and ways to simplify while increasing effectiveness.

There's a whole lot of clutter in the digital marketing landscape these days. A whole lot of "you gotta do this, you gotta do that", to be successful. We're here to set the record straight and bring some clarity to the conversation, while also giving you guys a surprise.

An effective SMS marketing campaign delivers messages that convey value and prompt customers to take action, but how can brands ensure this? Let’s look at three easy tips to help create successful text message campaigns and engage with target audiences.

The landing page is the door to your business; therefore, first impressions can make or break the experience for your potential customer. Design and personalize your landing pages so they align with important factors such as your target audiences' industry and location, this can help create a lasting impression, build brand awareness and lead to action.

The success of digital marketing often depends on the customer click-through rate. It hinges on a link that is key to getting customers to take the next step. But a bulk, generic, shortened link doesn’t exactly shout “safe”, does it? For marketers, customer hesitancy to click links can pose a huge threat to the results of their campaigns - #SafeToClick links offer the solution.

In the marketing world, personalization plays a vital role in this mobile-first growth. Although mobile marketing is a relatively new concept, it has been proven to deliver personalized experiences beyond email marketing capabilities, driving potential and existing customers to your business directly from their smartphones.

A cornerstone of any successful mobile marketing strategy is having an engaged list of SMS subscribers. This list of subscribers means you have a dedicated community with whom you can share and communicate with directly. Here are 5 great ways how to get started with building or increasing the contacts in your SMS marketing list.

Understanding where technology and marketing meet, your MarTech stack, is one of the best ways to scale your business and transform big data into actionable insights.

One of the most powerful ways to deliver content into the hands of your audience in 2021 is with an SMS, not only because 90% of text messages are read, but because in our fast-paced, day-to-day lives, content that is easy to consume simply makes sense.

It’s easy to miss a mail, recycle a flyer and let a phone call go to voice mail. And if you aren’t online at the exact right moment, it’s likely that you’ll miss a social media post too. But with text messages, one way or another, you’re probably going to read it whether the message is opened or seen as a preview on your home screen.

In a time of email fatigue, as we are bombarded by Covid-19 corporate messaging, communicating with customers via SMS can be far more effective.

Exploring the impact of the Covid-19 pandemic on businesses, how they prepared for lockdown and its impacts on operations and employees, as well as lessons learned that we can take into the post-Covid-19 era.‍

By 2022, mobile data traffic is expected to reach 77.5 exabytes per month, globally. And even though mobile phones are part of our taken-for-granted world, the Covid-19 pandemic has put mobile phone usage on an upwards trajectory.

South African SMS marketing platform Mobiz could very well be the next big disruptor in the digital marketing world. We live in a world where brands are baying for the consumer’s attention using every platform on which their customer base is most active.

South African venture capital firm Kalon Venture Partners today announced a $1 million ($18 million) investment in Mobiz, which it says is one of the fastest-growing smart SMS marketing engagement platforms in SA.

If the country is to have any hope of addressing this critical issue of unemployment, creative ideas are needed. Rehashing past solutions will simply see the joblessness rate continue to worsen.

Over the past few months, there’s been a lot of excitement surrounding the rollout of 5G in SA, with the country’s first 5G network going live in September. While some of the buzz is warranted, the new-generation technology will have a limited impact on the typical South African mobile user.

Without similar budgets and resources, small and medium-sized enterprises (SMEs) have traditionally found the going a little tougher. But, thanks to advancements in technology, SMEs can now go toe-to-toe with their bigger counterparts.

Whether you’re a business offering a particular service or a professional working in a professional practice, regular communication with your customers or clients can go a long way to keep your appointments book filled up.

South African needs its small and medium enterprises to succeed, says Greg Chen, CEO and co-founder of Mobiz, noting that SMEs are the key to unlocking inclusive growth in an economy that has stagnated for the best part of a decade.

Once bulky devices that were only useful for the odd phone call, cellphones have evolved into powerful pocket computers that allow people to access almost all the information in the world (and watch cat videos to their hearts’ content).

One of the most important consumer trends in retail currently is the demand for greater personalisation. Consumers want to know that retailers understand them and communicate with them in a way that shows that understanding of the consumers' wants and needs.