Mobiz unveils pioneer SMS and personalized landing page builder
“Extensive research revealed the need for an SMS marketing tool that is simple and intuitive to use.” said Kirsten Meintjes, Product Manager at Mobiz. “For months our team has been hard at work to bring our clients a re-imagined version of our market-proven SMS landing page builder for Enterprises with a subscription model that is more accessible for businesses of different sizes.”
This new offering is designed to simplify and bolster SMS marketing and help businesses on their journey in creating more meaningful customer experiences.
Ultimately our platform allows users to create and send content-personalized landing pages via SMS at scale. These SMS campaigns help improve customer engagement and acquisition compared to traditional solutions like email and social media marketing. This is achieved through audience segmentation, unique conditional personalization capabilities, engaging pre-built templates, and an intuitive user interface. Our easy-to-use, code-free platform makes SMS more accessible and easier to implement for all marketers and SMBs, regardless of skill level.
The rebirth of SMS
Gone are the days where small businesses are synonymous with little-to-no data and low marketing sophistication.
A recent survey by eMarketer found that there is significant growth opportunity for companies to adopt SMS marketing, stating that "Pre-pandemic, 51% of US retailers planned to increase their investment in messaging and SMS platforms; by June 2020, that figure had jumped to 56%, above all other technologies.”
With more business owners having grown up with technology, the change in landscape due to the pandemic, and the resulting shift into a remote world, Mobiz has seen a big shift towards e-commerce and the adoption of communication strategies like SMS to further aid marketing efforts.
“SMS remains the most relevant and direct route to engage with customers - when done right.” says Meintjes. “And with our experience in SMS marketing and a first-class team backing this launch, we are thrilled to be bringing our product to the US market with the opportunity to help many brands and businesses create direct, meaningful moments with their customers.”
Leverage dynamic personalization
While the instant delivery and high open rates of SMS are paramount, our personalization capability takes SMS marketing to the next level.
By utilizing personalization to its full extent, Mobiz can help you display customized content in your landing pages based off pre-determined criteria. Simply put, you can dynamically show different content to each of your customers based on the information you have on them. This ensures your audience receives highly relevant campaigns that will boost engagement and increase your conversion rates.
Personalization in SMS can easily be adopted by almost any industry; especially those in e-commerce with mobile databases, as well as those using POS systems that collect and store customer data – in short, the more data you have, the better your personalization!
Here’s where we show off a little... our feature list.
Intuitive interface for easy campaign creation
A user-friendly interface enables the creation of SMS campaigns in a few clicks. From landing page set up, to personalization, to SMS delivery and comprehensive analytics - we’ve made it easy.
Built-in, easy to use, and customizable free templates mean users can create landing pages in minutes. Content can be easily rearranged and duplicated to create unique designs, allowing for more flexibility and creativity.
Easy CSV contact uploads
Upload bulk contacts all in one go using a CSV file. Within these uploads, customer data can be sorted with columns which thereby enables our clients to create unique and personalized customer experiences.
Send customer-unique landing pages and SMS copy that dynamically change based off audience criteria. By showing content tailored to the individual, clients can rapidly increase customer engagement and conversion rates due to highly relevant messages.
Learn more about your audience
Go beyond visual personalization at scale, with Mobiz you can also capture 1st-party data at scale. Every engagement is tracked on a customer level, making effective retargeting and personalization a breeze in a cookie-less world.
Want to get started? If you work for or own an SMB in the US, you can join our product waitlist for early access and exciting incentives. If you’re already on our waitlist – get excited, it’s coming soon!